Kettering Backpack Program was in need of a new visual brand that better represented their organizational mission and tone and could be utilized in various ways to increase awareness and fundraising support. Finding the proper naming strategy for the brand was crucial in making the clear and adaptable for possible future expansion. The creation of a succinct tag line that helps explain the organizational purpose was beneficial as well.
A variety of basic and simple options within the visual brand is intended to make the system cohesive and easily understandable to a wide array of users. This simplicity also helps in creating a memorable logo and brand when
seen in various promotional applications and on social media postings